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Hobby Lobby Rebrand

Personal challenge of rebranding an existing brand with a mock up for potential accompanying app

CURRENT LOGO

HL app-02.png

REBRAND

I chose to create a iconography logo to enhance the current logotype. I changed the font to a more rounded and fluid typeface while staying true to the current san serif model. The icon used was inspired by the hexagon, a shape that I was inspired by bees. A busy animal that creates life through pollination and food byproducts. I wanted to portray this towards Hobby Lobby, a creative and life bringing business.

app in phone-05.png

The app was never implemented into an actual app, but demonstrates my thought before the logo and experience in implementing a design for the purpose of customer use.

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